By Ayman Haydar

In the continuously changing #programmatic ecosystem, it’s important to look at the way impressions are demanded or looked for.    We have always talked about the importance of a homogeneous ecosystem. What I mean by that is, yes, programmatic is an automated method of buying #digitaladvertising, but that doesn’t mean that the #humanfactor isn’t the most important factor in this equation.    Working together by mapping the demands needs with the supplies offered is crucial for the success of this operation.    I always say that this is NOT a ‘plug and play system’ and I repeat it again here because it’s an important distinction.    It is a continuous #collaboration between the buyer and the #adtech used to filter this inventory and reach the right #audience. Thoughts?