Press

March 10, 2022

MMP World Wide becomes the first local marketplace in GCC to Join the Trustworthy Accountability Group (TAG)

Press

February 24, 2022

On the Third-Generation Internet…

Blog

February 16, 2022

Top Experiential Ecommerce Trends For 2022

Blog

February 5, 2022

Why Programmatic STILL Matters in 2022

Press

January 12, 2022

MMP World Wide Leads New Ad Tech Agenda in the Region

Blog

December 22, 2021

How I Got Where I Am Today

Uncategorized

December 12, 2021

MMP World Wide Unveils Exclusive Partnership With DynAdmic

Blog

December 11, 2021

Programmatic Matters – The Impression Journey | Part 3

Blog

December 9, 2021

Programmatic Matters: The Impression Journey | Part 2

Press

December 8, 2021

Data Clean Rooms Aren’t a Loophole… They’re the Future of Digital Advertising

Blog

December 3, 2021

Programmatic Matters: The Impression Journey | Part 1

Press

November 30, 2021

MMPWW Announces Exclusive Tech Partnership with Aqilliz in MENA

Blog

October 13, 2021

Pivot, Pivot, PIVOT! – How To Stay Calm When Things Go Wrong

Press

August 1, 2021

What’s Google’s End Game? By MMPWW’s Ayman Haydar

Blog

July 25, 2021

Why Experiential eCommerce Is Key To Drive Growth

Press

July 5, 2021

The New Media – Programmatic: It’s how you use it, by MMPWW’s Ayman Haydar

Blog

May 28, 2021

“Graduating” Leadership: What Comes Next After My Hult Journey…Plus 3 Tips On How To Balance Everything

PressInterview

May 24, 2021

Time to Integrate Programmatic Within Your Omnichannel Marketing Mix

Blog

April 29, 2021

My Failure: The Good, The Bad & The Goats

Events

April 28, 2021

Campaign Online Briefing – Video 2021: Future trends and effectiveness

PressInterview

April 8, 2021

MMP Worldwide’s Nader Bitar: “There’s No Formula To Determine What’s Convenient For Ramadan”

Blog

March 22, 2021

Let’s Influence Change By Working Together

Blog

March 17, 2021

Apple Takes A Bite Out Of Facebook: Who Will Come Out On Top?

Press

March 7, 2021

What The FLoC?

Events

February 22, 2021

Campaign Online Briefing : Adtech strategies 2021

Blog

February 11, 2021

It’s Groundhog Day in the ad tech world, by MMPWW’s Ayman Haydar

Blog

January 27, 2021

OK Facebook, Take My Data… But Make My Experience Better

Blog

January 3, 2021

My Top 5 Takeaways From 2020

Blog

December 23, 2020

4 Ways To Encourage Long-Term Loyalty

Press

December 14, 2020

Digital Essays 2020: The battle for the future of online identity, by MMPWW’s Nader Bitar

Press

December 8, 2020

Digital Essays 2020: It’s business as ‘unusual’ as reality sets in, by MMPWW’s Ayman Haydar

Blog

November 3, 2020

4 Ways That A Targeted Audience Is Good For Your Programmatic Campaign

Blog

October 15, 2020

The Four Horsemen Ride Again, But For How Long?

PressInterviewInfluencer Marketing

September 13, 2020

Influencer Marketing: the Age of Accountability

Press

September 10, 2020

The ‘Glocal’ Effect – why we all need to think bigger in the pandemic age by MMP World Wide’s Ayman Haydar

Blog

August 20, 2020

What I’ve Learnt So Far About Leadership

Press

July 29, 2020

Paying the Price: Working to Close the Influencer Pay Gap

Blog

July 9, 2020

Blockchain Calling, But Are Marketers Ready To Answer?

Blog

July 2, 2020

‘Glocal’ Warming Is Here – But What Does This Mean For Brands?

Press

July 1, 2020

The customer experience circus is in town and we are its new creative conductors, writes MMPWW’s Nader Bitar

BlogInfluencer Marketing

June 30, 2020

Do Influencers Split the Marketing Industry?

Blog

June 3, 2020

Exit Lockdown. Enter Reality. So, What Comes Next?

Press

June 2, 2020

The New Media – Programmatic by MMPWW’s Ayman Haydar.

PressInfluencer Marketing

June 1, 2020

How Brands and Creators Can Succeed Post-COVID-19

BlogInfluencer Marketing

May 15, 2020

Baking is The New Normal – How Disruption Clears The Way For Emerging Trends to Take Root

Blog

May 10, 2020

Programmatic Advertising 009

Press

May 7, 2020

Look for the opportunity amid the chaos – by Ayman Haydar

Press

May 4, 2020

Digital transformation: The 5 steps to success – by Nader Bitar

BlogInfluencer Marketing

April 28, 2020

Survival Of The Fittest – Are Brands Ready To Evolve Out Of The Corona Slump?

Blog

April 23, 2020

5 Basic Steps To Digital Transformation

Blog

April 15, 2020

We’re All In This Together & Here’s Why That Matters…

BlogInfluencer Marketing

April 13, 2020

Why Social Distancing Is NOT For Brands

PressInterview

April 9, 2020

A Rich Programmatic Future

PressInterview

April 8, 2020

Programmatic: From Buzzword to Key Opportunity

Blog

March 24, 2020

To All The Misfits & Rebels Of Business – This Is For You!

PressInterview

March 1, 2020

MaDTech Offerings Will Answer The Growing Need For Data-Driven Strategies

Blog

February 27, 2020

How To Lead Teams, Not Generations, In The Workplace

Events

February 27, 2020

MMPWW @ Campaign Breakfast Briefing – Video 2020

Events

February 12, 2020

MMPWW @ STEP Conference 2020

Press

February 10, 2020

The Recipe For Success? Just Add Data – By MMP World Wide’s Nader Bitar

Blog

February 5, 2020

The Cookie Jar Is Empty… So What Now?

Press

February 4, 2020

Ad[Value] Tech: Why Purpose is everything

Events

February 3, 2020

MMPWW @ Campaign Breakfast Briefing – AdTech 2020

Press

January 21, 2020

Predictions2020: Year ahead for AdTech by MMP’s Ayman Haydar

Events

November 28, 2019

MMPWW Partners With… The Marketing & Sales Show MENA

Press

November 24, 2019

Digital Essay 2019 – Tech 101: how to be “human”, by Nader Bitar, MMP World Wide

Press

November 21, 2019

Digital Essay 2019: Humanity is digital tech’s missing link by Ayman Haydar, MMP World Wide

Blog

November 21, 2019

The Future Of Programmatic The 2020 Predictions That Matter!

Events

November 20, 2019

MENA Effie 2019 Edition – Effie-ciency Partner

Blog

November 19, 2019

Social Media: Friend Or Foe?

Events

November 16, 2019

OMD Predicts x 10 Years, ‘ACCELERATE’ – Powered by MMPWW

Events

November 15, 2019

MARCOMMS 360: Predictions 2020 – The Top 5 Programmatic Trends

Events

November 6, 2019

Brainscape 2019: CHALLENGER – Rebel, Rethink & Reign

Blog

October 22, 2019

Creating Ambidextrous Organizations – It All Starts With You

Blog

October 2, 2019

The Great Data Lie

Blog

September 11, 2019

The Age Of Experience: A DXP Future

Blog

September 4, 2019

A Game Of Audiences

Press

August 28, 2019

Lessons From The Ladder: Ayman Haydar

Blog

July 8, 2019

Will The Real AI Please Stand Up?

Press

July 8, 2019

Amazon’s Ad-Tech Advance on E-Commerce

Blog

July 2, 2019

Enter The Amazon

Events

June 27, 2019

MMPWW Take Programmatic On The Road

Press

June 21, 2019

The Connected World – How 5G Will Make Creativity Limitless

Blog

June 20, 2019

It’s A MaDTech World Out There…

Blog

May 30, 2019

The Need For Speed In A 5G World

Press

May 22, 2019

Talk Is Cheap, But Inaction Will Cost You

Blog

May 15, 2019

How To Be An Ad-Tech Leader

Blog

May 1, 2019

The Rules Of Engagement

Blog

April 19, 2019

The Great Tech Race To Success

Blog

April 9, 2019

Calling All Publisher Pioneers

Blog

March 31, 2019

Sink Or Swim? It’s Up To You

Press

March 27, 2019

Interview: Targeted Advertising

Blog

February 26, 2019

Facebook 2.0 – Are You Ready?

Blog

February 20, 2019

The Ad-Tech Solution to Creativity

Press

February 14, 2019

Adtech Industry Snapshot with Ayman Haydar

Blog

February 1, 2019

The ‘Amazon Effect’ – A New eCommerce Frontier

Press

January 30, 2019

Ad-tech’s most powerful brand safety tool yet

Blog

January 28, 2019

What Makes Programmatic So Great Anyways?

Press

January 15, 2019

Predictions 2019: The year ahead for ad tech, by Ayman Haydar

Press

December 4, 2018

Digital Essay: Algorithms vs the Human Element – Who wins?

Press

December 4, 2018

Digital Essay: Truth be bold by Ayman Haydar

Press

October 14, 2018

How MMP went from MENA Market Place to MMP Worldwide